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Posted April 15, 2024

Crawl, walk, run

Sam Moseley is starting up a new equipment rental center in the Tampa, Florida area. Here is how he's doing it.


by Clair Urbain, Editor, Publisher 

It’s uncommon to find a startup equipment rental business; most are decades, if not generations old. The capital needed to fully invest in equipment, facilities people and systems are significant barriers to entry.

But for Sam Moseley, owner of start-up Hilltide Rentals in Gibsonton, Florida, he sees those barriers as surmountable obstacles that can be overcome and he believes he has the experience and determination to do it.

With a resume that has extensive investment banking experience, he’s taken those skillsets and built a plan to launch an equipment rental center serving the burgeoning Tampa area.

His methodology to this point has been impressive. Extensive analysis that started with a broad-range look at a wide variety of business options started his entrepreneurial quest was followed by a diligent dig-in attitude to explore all options in the equipment rental field. But taking the plan from theory to practice required him to reach out to a diverse group of industry professionals for advice and insight. They continue to offer input as he needs it.

Moseley seems to have done his homework and the remainder of 2024 will prove how well he has studied and mastered the concepts. He also realizes that building a successful rental business isn’t a short-term proposition; it will take at least five years to get fully established and operating at the level he envisions. He’s also aware that’s it’s easy to “get a head of your skis” as he puts it, so is taking aggressive, yet conservative actions to build his business. It’s very much a crawl, walk, run strategy and we wish Sam and Hilltide Rentals the best in this ambitious venture.

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